Critical Mass

Critical Mass Employee Directory

Advertising ServicesCanada1001-5000 Employees

Critical Mass is a team of 1,800 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. 

We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Find Critical Mass employees' phone numbers or email addresses

Critical Mass Global Highlights

Location
Employees

North America
1.7K

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  • Canada
    765
  • United States Of America
    723
  • Costa Rica
    254
  • Mexico
    2
  • Nicaragua
    1

Europe
106

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  • United Kingdom Of Great Britain And Northern Ireland
    91
  • Germany
    6
  • Netherlands
    2
  • Malta
    1
  • Ireland
    1
  • Iceland
    1
  • France
    1
  • Sweden
    1
  • Spain
    1
  • Italy
    1

Asia
16

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  • India
    8
  • Japan
    3
  • Sri Lanka
    2
  • Bangladesh
    1
  • Cambodia
    1
  • Jordan
    1

South America
14

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  • Colombia
    11
  • Brazil
    3

Africa
5

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  • Egypt
    2
  • Côte D'ivoire
    1
  • Morocco
    1
  • Kenya
    1

Oceania
3

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  • Australia
    2
  • New Zealand
    1

Critical Mass's Leadership

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    C. G.
    Chief Executive Officer
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    S. A.
    Chief Talent Officer
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  • Stylized image of a person
    J. L.
    Chief Financial Officer
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    M. S.
    Vice President Research
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  • Stylized image of a person
    P. B.
    Vice President Strategy
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  • Stylized image of a person
    D. H.
    Vice President Media
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    T. C.
    Co-Founder
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    G. O.
    Global Chief Strategy Officer
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Critical Mass Employee Metrics

100%
50%
0%
2025
2024
  • Arts & Design
  • Engineering
  • Program & Project Management
  • Analytics
  • Information Technology
  • Other
  • Media & Communications

Contact profiles from Critical Mass

Name
Title
Contact Info
Location
Last Update
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    R. B.
    Vp, Technology
    Phone icon
    United StatesNew Jersey
    Oct 18, 2025
  • Stylized image of a person
    S. M.
    Vice President, Technology
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    Canada
    Nov 10, 2025
  • Stylized image of a person
    C. N.
    Vp, Media
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    United StatesNew York
    Sep 12, 2025
  • Stylized image of a person
    I. K.
    Senior Vice President, Global Business Development
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    United StatesNew York
    Oct 24, 2025
  • Stylized image of a person
    A. K.
    Svp Media Investment - Bmw/Mini
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    United StatesNew York
    Jul 23, 2025
  • Stylized image of a person
    J. P.
    Senior Vice President Marketing Science
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    United Kingdom
    Nov 12, 2025
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    A. M.
    Evp Media And Marketing
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    United States
    Nov 10, 2025
  • Stylized image of a person
    D. V. J.
    Svp Strategy
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    United StatesNew York
    Oct 27, 2025
  • Stylized image of a person
    B. C.
    Vp, Business Development
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    United StatesNew York
    Nov 13, 2025
  • Stylized image of a person
    J. M.
    Svp, Global Operations
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    CanadaAlberta
    Sep 11, 2025

Frequently Asked Questions

What is Critical Mass known for?

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Critical Mass was founded in 1996 operates in the Advertising Services industry. The company's main headquarters is located in 1011 9th Avenue SE, Suite 300 Calgary, Alberta T2G 0H7, CA; you can contact the main corporate office by phone at . Explore Critical Mass's company overview page for more information.

What is Critical Mass's most common email format?

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Critical Mass employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Critical Mass email formats with LeadIQ.

How many employees does Critical Mass have currently?

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Critical Mass has approximately 1.8K employees as of October 2025. These team members are located across 6 continents, including North AmericaEuropeAsia.

Who are Critical Mass's key employees and leadership?

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As of October 2025, Critical Mass's key employees include:

  • Chief Executive Officer: C. G.
  • Chief Talent Officer: S. A.
  • Chief Financial Officer: J. L.
  • Vice President Research: M. S.
  • Vice President Strategy: P. B.

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