Strategic Growth Cross Country has a history of expansion and recent mergers, signaling an opportunity to cross-sell and align with growing project scopes across North America, including West Coast and Bakersfield expansions, which can open new account opportunities with contractors and project managers.

Integrated Solutions Position Cross Country as a one-stop shop for equipment, supplies, and services by highlighting their integrated approach to pipeline equipment rental and procurement, appealing to large diversified contractors and niche specialty contractors seeking streamlined purchasing and reliable support.

Pipeline Focus Emphasize specialized pipeline equipment and services, including partnerships with industry innovators like Tesmec USA, to target pipeline project leads, excavation teams, and maintenance crews seeking advanced trenching technology and reliable performance.

Geographic Reach Leverage recent expansions to communicate expanded geographic coverage, particularly on the West Coast and North Dakota, to pursue regional project pipelines and account-based selling with construction firms undertaking infrastructure developments in these markets.

Experience and Reputation Highlight over six decades of right-of-way experience and a customer-centric service model to build credibility with procurement and project leadership, using case studies and long-term service commitments to win renewals and larger contracts.