Industry Focus Cross-Sell operates within the automotive market research industry, providing highly specialized and accurate automotive data offerings. Targeting automotive dealerships and manufacturers could present opportunities for tailored data solutions and insights to enhance their sales and marketing strategies.

Recent Innovation The launch of Dealer Scorecards within Cross-Sell Interactive demonstrates a commitment to innovative, data-driven tools that enhance dealer performance analysis. This focus on interactive solutions suggests potential upselling opportunities with automotive businesses seeking to leverage advanced digital tools for competitive advantage.

Financial Scope With a revenue range between $1 million and $10 million and a lean team of 11 to 50 employees, Cross-Sell shows growth potential and agility. Prospects include growing automotive companies looking for scalable data services and digital tools within their budget constraints.

Technology Stack Utilizing a modern tech stack including WordPress, HubSpot, and SEO tools indicates a focus on online engagement and inbound marketing. This opens avenues for collaborations in enhancing digital marketing efforts or integrating new tech solutions to expand their service offerings.

Acquisition & Expansion Since its acquisition by Dominion Dealer Solutions in 2006, Cross-Sell benefits from industry relationships and potential cross-promotion opportunities. Engaging with associated brands and leveraging synergies can unlock joint solution opportunities within the automotive industry.