Insights

Niche automotive data Cross-Sell specializes in automotive industry data delivery with a focus on accuracy and timeliness, presenting an opportunity to position data and analytics solutions that complement their core offerings.

Acquired ecosystem Post-acquisition by Dominion Dealer Solutions in 2006 suggests alignment with larger dealer networks and potential access points to integrated platforms for cross-selling analytics, CRM enhancements, or dealer performance insights.

Lean operation With a small team and revenue in the low millions, Cross-Sell represents a low-volume, high-value sales target ideal for tailored enterprise or subscription-based data services rather than broad marketing software deployments.

Tech stack leverage Existing tech stack includes WordPress, HubSpot tools, Google Workspace, Azure, and analytics platforms, indicating readiness for marketing automation, CRM enhancements, and secure cloud-based data services as expansion avenues.

Product expansion Recent feature release of Dealer Scorecards within Cross-Sell Interactive signals openness to product-led growth and potential for upsell to analytics modules, dashboards, and expanded automotive datasets.

Similar companies to Cross-Sell

Cross-Sell Tech Stack

Cross-Sell uses 8 technology products and services including Hotjar, HubSpot Analytics, HubSpot Content Hub, and more. Explore Cross-Sell's tech stack below.

Cross-Sell's Email Address Formats

Cross-Sell uses at least 1 email format:
Cross-Sell Email FormatsExamplePercentage
First.Last@cross-sell.comJohn.Doe@cross-sell.com
100%

Frequently Asked Questions

What is Cross-Sell's official website and social media links?

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Cross-Sell's official website is cross-sell.com and has social profiles on LinkedIn.

How much revenue does Cross-Sell generate?

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As of September 2026, Cross-Sell's annual revenue is estimated to be $1M - $10M.

What is Cross-Sell's SIC code and NAICS code?

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Cross-Sell's SIC code is 5521 - Motor Vehicle Dealers (Used Only) and NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Cross-Sell have currently?

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As of September 2026, Cross-Sell has approximately 9 employees across 2 continents, including North America and Europe. Key team members include Retired: S. F. Explore Cross-Sell's employee directory with LeadIQ.

What industry does Cross-Sell belong to?

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Cross-Sell operates in the Market Research industry.

What technology does Cross-Sell use?

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Cross-Sell's tech stack includes Hotjar, HubSpot Analytics, HubSpot Content Hub, WordPress, Google Workspace, Microsoft 365, Microsoft Azure and Piwik.

What is Cross-Sell's email format?

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Cross-Sell's email format typically follows the pattern of First.Last@cross-sell.com. Find more Cross-Sell email formats with LeadIQ.

When was Cross-Sell founded?

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Cross-Sell was founded in 1989.
Cross-Sell logo

Cross-Sell

Market ResearchKentucky, United States2-10 Employees

Cross-Sell operates in the market research sector, specializing in automotive data. The company aims to provide accurate, timely information to automotive industry customers, supported by personalized service and actionable insights.

Headquartered in Lexington, Kentucky, Cross-Sell was founded in 1989, with production, sales, and customer-support functions located in its Lexington office. It was acquired by Dominion Dealer Solutions in 2006. In August 2020, Cross-Sell announced the rollout of Dealer Scorecards within Cross-Sell Interactive.

Section iconCompany Overview

SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
1989
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Cross-Sell's revenue is estimated to be in the range of $1M - $10M

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