New Market Expansion CrossCountry Trains recently launched a new direct train service from Cardiff to Edinburgh, creating the opportunity to target passengers traveling between these two major cities and offering unique travel experiences.

Community Engagement The company's initiatives like the Customer and Communities Improvement Fund and the community fund for sustainability projects demonstrate a commitment to social responsibility, providing avenues to engage with communities and businesses focused on sustainability.

Partnership Opportunities Partnering with organizations such as Unique Voice and Crimestoppers UK not only enhances the company's social impact but also presents collaboration opportunities with these entities, potentially reaching a wider audience and fostering new business relationships.

Diversity and Inclusion Focus By unveiling specially-liveried trains during Pride season, CrossCountry Trains showcases support for diversity and inclusion. This can attract passengers who prioritize companies with a strong stance on social issues, presenting a sales opportunity among this demographic.

Leadership Change Impact The recent appointment of Shiona Rolfe as the new Managing Director could bring strategic shifts and fresh perspectives to the company. Leveraging this leadership change, targeting new directions or markets aligned with Rolfe's vision could lead to valuable sales prospects.