Fleet Modernisation Greater Anglia is renewing its entire fleet with modern trains featuring air conditioning, USB charging and fast wifi. These upgrades create opportunities to monetize onboard connectivity, deploy digital signage, and offer enhanced passenger services and data-driven experiences through partner integrations.

Marketing Technology The operator uses Azure, Google Tag Manager and tracking tools, indicating readiness for data-driven marketing and integrated tech partnerships. This enables selling analytics, CRM integration, targeted campaigns, and advertising across stations and digital channels.

Accessibility Partnerships Strong collaborations with Muscular Dystrophy UK and community rail partners highlight a focus on accessible travel. Opportunities exist to provide accessible facilities, assistive tech, and inclusive customer experiences across stations and trains.

Station & Network Growth Recent investment in Great Yarmouth station and improvements to live route maps signal ongoing infrastructure upgrades. Potential services include station modernization, digital wayfinding, signage, and asset management contracts across the network.

Digital Ticketing With the launch of contactless gates and enhanced payment features, there is room to expand digital ticketing, payment integrations, and data-driven operations. These capabilities also open doors to cross-sell IT services, security solutions, and platform modernization for efficiency.