Insights

Comprehensive Service Offering Crossroads Eldercare Options provides a broad range of services including memory care, assisted living, nursing care, and in-home assistance, positioning them as a one-stop resource for families seeking diverse eldercare solutions which presents opportunities for partnerships with senior communities and healthcare providers.

Local Market Expertise With a deep understanding of West Michigan’s senior living landscape and regularly updated property touring, the company can serve as a strategic partner for facilities looking to expand their visibility and occupancy through targeted promotion and referral collaborations.

Technology Integration Utilization of tools like Shopify, React, and Google Analytics indicates they are tech-savvy and open to digital engagement, opening avenues for online marketing campaigns, lead generation, and data-driven outreach strategies to attract more families in need of eldercare guidance.

Family-Centered Approach Offering free advising services and extended availability seven days a week, Crossroads shows a strong commitment to personalized and accessible customer service, which can be leveraged to build trust-based referral networks with senior care providers and legal or financial services.

Growth Potential While current revenue is modest, aligning with similar larger firms suggests significant potential for expansion through strategic partnerships, increased marketing, and leveraging their extensive community knowledge to capture a share of the growing eldercare market in West Michigan.

Crossroads Eldercare Options Tech Stack

Crossroads Eldercare Options uses 8 technology products and services including Open Graph, Shopify, React, and more. Explore Crossroads Eldercare Options's tech stack below.

  • Open Graph
    Content Management System
  • Shopify
    E-commerce
  • React
    Javascript Frameworks
  • TweenMax
    Javascript Frameworks
  • Tawk.to
    Live Chat
  • Yoast SEO
    Search Engines
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Crossroads Eldercare Options's Email Address Formats

Crossroads Eldercare Options uses at least 1 format(s):
Crossroads Eldercare Options Email FormatsExamplePercentage
First@crossroadseldercare.comJohn@crossroadseldercare.com
50%
First@crossroadseldercare.comJohn@crossroadseldercare.com
50%

Frequently Asked Questions

Where is Crossroads Eldercare Options's headquarters located?

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Crossroads Eldercare Options's main headquarters is located at 2311 East Beltline Southeast, Suite 103. The company has employees across 1 continents, including North America.

What is Crossroads Eldercare Options's phone number?

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You can contact Crossroads Eldercare Options's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Crossroads Eldercare Options's official website and social media links?

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Crossroads Eldercare Options's official website is crossroadseldercare.com and has social profiles on LinkedIn.

What is Crossroads Eldercare Options's NAICS code?

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Crossroads Eldercare Options's NAICS code is 6241 - Individual and Family Services.

How many employees does Crossroads Eldercare Options have currently?

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As of December 2025, Crossroads Eldercare Options has approximately 6 employees across 1 continents, including North America. Key team members include Owner/Founder: E. E.Vice President: S. E.Office Manager: N. M.. Explore Crossroads Eldercare Options's employee directory with LeadIQ.

What industry does Crossroads Eldercare Options belong to?

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Crossroads Eldercare Options operates in the Individual and Family Services industry.

What technology does Crossroads Eldercare Options use?

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Crossroads Eldercare Options's tech stack includes Open GraphShopifyReactTweenMaxTawk.toYoast SEOBootstrapGoogle Analytics.

What is Crossroads Eldercare Options's email format?

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Crossroads Eldercare Options's email format typically follows the pattern of First@crossroadseldercare.com. Find more Crossroads Eldercare Options email formats with LeadIQ.

When was Crossroads Eldercare Options founded?

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Crossroads Eldercare Options was founded in 2012.

Crossroads Eldercare Options

Individual and Family ServicesMichigan, United States2-10 Employees

Crossroads Eldercare Options is a 13-year-old eldercare advising agency that helps seniors and their families – completely free of charge – understand their specific options for long term care, which may include moving to a senior living community, bringing care into the home, or leaning on community resources. 

We work with ALL of the senior communities in West Michigan to ensure no option is left unexplored, regularly touring properties to stay updated on availability, cost, funding accepted, location, reputation, licensing, levels of care provided, programming changes, and more. 

Our locally-owned company and team of experienced Eldercare Advisors know firsthand the stress, confusion, and fatigue families experience when trying to understand options for their aging parents, and we are available, 7 days a week, to lead them through the senior care maze. 

	We help seniors & their families with
		○ Memory care
		○ Independent living
		○ Assisted living
		○ Nursing care
		○ In-Home care
		○ Respite care
		○ Financial benefits
		○ Legal counsel
		○ Crisis assistance
                ○ And much more!

A full list of our services and the areas we consult on can be found under the “services” section of our website. 

https://crossroadseldercare.com/how-we-help-with-senior-housing/

Section iconCompany Overview

Headquarters
2311 East Beltline Southeast, Suite 103
Phone number
NAICS Code
6241 - Individual and Family Services
Founded
2012
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Crossroads Eldercare Options's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Crossroads Eldercare Options's revenue is estimated to be in the range of $1M

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