Industry Partnership Crowdtap's partnership with Essence Communications, Inc. signifies a strong industry collaboration, presenting an opportunity for joint marketing initiatives and leveraging each other's networks for increased exposure and revenue.

Funding Boost The recent $5 million financing secured by Crowdtap in 2017 indicates a commitment to growth and innovation, creating potential sales opportunities for new product developments or expanding reach in the advertising services market.

Key Personnel Appointment Bringing in industry veterans like David Moore as Senior Vice President of Product & Engineering and Matt Britton as CEO showcases Crowdtap's strategic approach to leadership, presenting an opportunity for sales teams to leverage their expertise for business development and client acquisition.

Competitive Landscape By analyzing competitors like Preen.Me, TRYBE, and Influenster, sales teams can identify gaps in the market or unique selling points that Crowdtap can leverage to differentiate its advertising services and capture more market share.

Tech Stack Integration Crowdtap's tech stack consisting of platforms like AccessiBe, AdRoll, and Pardot showcases a commitment to technological advancements in advertising services, presenting a sales opportunity to highlight advanced capabilities and tailor solutions based on client needs and preferences.