Brand Partnership Crowdtap's recent partnership with Essence Communications, Inc. indicates a focus on collaborating with brands to leverage consumer insights, presenting an opportunity for cross-company promotions and sales initiatives.

Financing Boost Receiving $5M in financing showcases investor confidence in Crowdtap's growth potential, providing a window for sales teams to capitalize on the company's expansion plans and offer value-added services.

Top Executive Additions With key hires like David Moore as Senior VP of Product & Engineering and Matt Britton as CEO, Crowdtap is bolstering its leadership team, signaling a strategic shift that sales representatives can leverage to introduce new solutions and partnerships.

Market Differentiation Crowdtap's tech stack, including AccessiBe, AdRoll, and MaxMind, reflects a commitment to innovative marketing technology solutions. Highlighting these technologies in sales pitches can position the company as a cutting-edge partner for clients seeking advanced advertising services.

Competitive Landscape Analyzing Crowdtap alongside similar companies like Preen.Me and Influenster provides insights into market positioning and competitive advantages. Tailoring sales strategies based on these comparisons can help sales teams carve out a unique selling proposition.