Strategic partnerships Crown Paints has an active and growing partnership with Wickes, including multiple Supplier of the Year recognitions and ongoing collaboration through 2026 and beyond, signaling a strong channel for distribution and co-marketing opportunities.

E-commerce expansion The company is investing in an e-commerce fulfillment solution developed with XPO Logistics, enabling direct-from-manufacturer online buying and improved delivery capabilities, which opens up opportunities for digital sales, wider B2B reach, and improved customer experience.

Professional to DIY mix With a broad portfolio spanning professional finishes (Crown Trade, Sandtex Trade, Sadolin) and consumer DIY lines, there is potential to cross-sell to professional specifiers while expanding consumer-grade offerings through retailer partnerships and online channels.

Sustainability & eco-initiatives Recent launches of eco-friendly paints and a distributor reward program align incentives for sustainability-focused customers and builders, presenting a pathway to target eco-conscious trades and construction firms seeking greener formulations.

Community & branding Active engagement in community events and mental health initiatives creates brand goodwill and local market penetration opportunities; leverage these relationships to upsell to regional contractors, housing associations, and local authorities.