Insights

Established Expertise With a history dating back to 1924 and a diversified product portfolio that includes wood finishes, specialty paints, and household cleaners, Rustins demonstrates a strong heritage of quality and innovation, making it a reliable partner for bulk purchases and long-term supply agreements.

Global Export Potential Export to over 30 countries showcases Rustins' international reach, presenting opportunities to expand sales channels and develop strategic partnerships in new markets, especially in regions with high demand for DIY and professional finishing products.

Brand Versatility Multiple established brands like Briwax, Antiquax, and Oven Mate cater to niche markets within the paint and household cleaner segments, allowing potential for targeted cross-selling strategies and bundled product offerings to similar business sectors.

Technological Modernization Incorporation of advanced digital tools such as Google Analytics and modern web infrastructure indicates a digitally capable company open to leveraging e-commerce, digital marketing, and data-driven sales approaches to capture new customer segments.

Market Positioning Positioned alongside industry giants with revenues potentially reaching up to a billion dollars and a workforce of up to 200 employees, Rustins is well-placed for strategic collaborations, distribution partnerships, and competitive pricing strategies leveraging its scale and heritage.

Rustins Tech Stack

Rustins uses 8 technology products and services including Font Awesome, Google Fonts API, Windows Server, and more. Explore Rustins's tech stack below.

  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Windows Server
    Operating Systems
  • ZURB Foundation
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Microsoft IIS
    Web Servers

Media & News

Rustins's Email Address Formats

Rustins uses at least 2 format(s):
Rustins Email FormatsExamplePercentage
FLast@rustins.co.ukJDoe@rustins.co.uk
91%
FirstL@rustins.co.ukJohnD@rustins.co.uk
9%

Frequently Asked Questions

Where is Rustins's headquarters located?

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Rustins's main headquarters is located at 51 Waterloo Road, London, NW2 7TX, GB. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Rustins's official website and social media links?

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Rustins's official website is rustins.ltd and has social profiles on LinkedIn.

What is Rustins's NAICS code?

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Rustins's NAICS code is 325 - Chemical Manufacturing.

How many employees does Rustins have currently?

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As of October 2025, Rustins has approximately 51 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Head Of Marketing And E-Commerce: C. O.Head Of Operations: P. S.Technical Manager And Chief Chemist: P. P.. Explore Rustins's employee directory with LeadIQ.

What industry does Rustins belong to?

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Rustins operates in the Chemical Manufacturing industry.

What technology does Rustins use?

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Rustins's tech stack includes Font AwesomeGoogle Fonts APIWindows ServerZURB FoundationHTTP/3Google AnalyticsMicrosoft ASP.NETMicrosoft IIS.

What is Rustins's email format?

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Rustins's email format typically follows the pattern of FLast@rustins.co.uk. Find more Rustins email formats with LeadIQ.

When was Rustins founded?

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Rustins was founded in 1924.
Rustins

Rustins

Chemical ManufacturingUnited Kingdom51-200 Employees

Established in 1924, Rustins is a leading British manufacturer of wood finishes, specialty paints and performance household cleaners.  We produce our range at our factory in North London, using new materials and technologies whilst maintaining our heritage of excellence and quality.  Our brands include Rustins, Briwax, Antiquax, Wudcare, Stones, Brummer, Heldite, Oven Mate, Bondaglass, Lord Sheraton, Big D, Hotspot and Peek Polish.  Each brand has its own formulations and products.  In addition to the UK market, we export to over 30 countries.

We distribute other fine products including Humbrol paint and Thixofix adhesives.

Section iconCompany Overview

Headquarters
51 Waterloo Road, London, NW2 7TX, GB
NAICS Code
325 - Chemical Manufacturing
Founded
1924
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Rustins's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Rustins's revenue is estimated to be in the range of $1M$10M

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