Cruciani
Retail Luxury Goods and JewelryLombardy, Italy51-200 Employees
The CRUCIANI group runs two distinct brands: CRUCIANI// LUXURY CASHMERE: www.cruciani.net Cruciani is a renowned Italian luxury cashmere brand established in 1992 by Luca Caprai with the vision to offer a product that is entirely made in Italy and which also represents the finest heritage and artistic craftsmanship. These two components evoke not only the work of a family, but a new art de vivre – a young, casual and free-spirited and yet elegant attitude. CRUCIANI C// FASHION ACCESSORIES: www.crucianic.com The first bracelet was launched on 2 June 2011. The inspiration behind it was the world’s biggest museum collection of old lace artefacts (over 24,000 items) belonging to Cavaliere del Lavoro Arnaldo Caprai. Made of macramé lace, this first bracelet had seven four-leaf clovers, the four-leaf clover being a universal symbol of good luck. The idea was to create a bridge between the beauty of a product of extremely high craft excellence, like lace, and the dynamic, changing world of young people and their tendencies: a challenge that proved successful with the very first release of the bracelet. That great things were to follow was clear to all. Out of this first creation, Luca Caprai founded the Cruciani C brand to transform the idea into an international success story.
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