Market fit Target building material retailers and contractors looking to offer decorative concrete and coating services to driveways, patios, pool decks, and indoor applications, leveraging CTi Southeast's patented system for color, texture, and durability.

Training leverage Promote remote training programs and dealer education as a value add to accelerate partner onboarding, increasing the likelihood of channel sales and geographic expansion without significant travel costs.

Coating advantage Highlight the system's twice-strong, durable finish that can be applied over existing substrates (VCT tile, ceramic tile, carpet glue, wood), enabling retrofit projects for commercial and residential customers.

Growth through partnerships Position CTi Southeast’s dealership opportunities as a scalable channel strategy to quickly extend market reach in residential and commercial decorative concrete segments.

Digital expansion Leverage the existing tech stack and online presence to run targeted campaigns, remote trainings, and lead generation using Google tools and social channels to attract potential dealership and service partners.