Google Cloud Focus CTS positions itself as the largest Google Cloud-only digital consultancy in Europe and emphasizes seamless AI, martech, data, and cloud security solutions. Sales opportunities include cross-selling advanced Google Cloud Platform (GCP) managed services, AI/ML optimization, data analytics, and security offerings to existing and prospective clients in financial services, retail, manufacturing, and public sector.

Unified Offering The merger with Appsbroker creates a combined capability in strategic consulting and engineering with a single Google experience. This presents a sales angle to pursue enterprises seeking end-to-end transformation—from strategy through deployment—leveraging one vendor for cloud, data, security, and AI initiatives.

Regional Footprint With offices across the UK, Germany, the Netherlands, Belgium, and Romania, CTS can target cross-border deployments and multinational clients needing consistent cloud strategies and regional support, opening upsell opportunities in managed services and regional compliance projects.

Industry Reach CTS focuses on financial services, retail, manufacturing, and the public sector. Targeted opportunities include cloud-native modernization, AI-driven customer experiences, data governance, Martech integrations, and security postures tailored to regulated industries.

Sustainability & Credibility As a certified B Corporation with a sustainability emphasis, CTS can differentiate in proposals by highlighting responsible sourcing, ethical AI, and impact-driven initiatives, appealing to buyers with ESG mandates and requirements for vendor sustainability credentials.