Innovative Product Portfolio Cure Medical offers a diverse range of traditional and innovative intermittent catheters, including the Cure Dextra Closed System and hydrophilic options, demonstrating a focus on comfort, safety, and ease of use that appeals to a broad customer base.

Recent Market Expansion The launch of new products such as the Cure Dextra Closed System and 16-inch hydrophilic catheters, along with strategic partnerships like with The Rollettes, indicates active efforts in expanding market share and reaching diverse user groups.

Acquisition and Growth Strategy Being acquired by ConvaTec in March 2021 underscores the company’s growth trajectory and potential for increased distribution, sales channels, and resource support, creating opportunities for collaborative sales and cross-selling.

Niche Focus with Market Potential Specializing in products for men, women, and children, Cure Medical targets a specific segment within the medical equipment industry, offering tailored solutions that can be leveraged to deepen penetration in specialized healthcare settings.

Emerging Revenue Opportunities With a current revenue range of up to $1 million, Cure Medical’s innovative product line and recent market activities suggest significant growth potential, making it an attractive prospect for sales expansion through targeted outreach to healthcare providers and caregivers.