Transparent pricing Target CurrencyTransfer for SMBs seeking predictable international payments with no honeymoon rates or margin creep, highlighting their 100% price transparency and regulated partners to reduce compliance risk.

Payroll automation Sell payroll and mass payments capabilities to mid-market companies expanding cross-border payroll and vendor payments, emphasizing support for automating thousands of payments and hedging options.

Regulated partners Position as a safer option for finance teams by stressing integration with fully regulated payment partners, appealing to risk-conscious customers and enterprises in regulated sectors.

Global footprint Leverage the expansion history and international reach, such as past office growth and cross-border capabilities, to target growing regional players and multi-country businesses looking for consistent FX tooling.

Growth signals Capitalize on revenue scale and recent product announcements like Currency Options and Mass Payments to prospect companies needing hedging, FX risk management, and scalable payment workflows.