Target SMB verticals Small & Medium Business along with sectors like Healthcare, Government, Manufacturing, Education, Retail, Insurance, Transportation, Banking and Financial Services present a broad potential pipeline. Prioritize outreach to mid-market firms in these sectors that require outsourced IT, cloud, data and cybersecurity services.

Regional expansion Based in Northeast Indiana and Northwest Ohio with local focus suggests opportunities to expand within nearby states and regions. Build a localized go-to-market plan highlighting fast, friendly service and tailored IT solutions to compete with larger national providers.

Security and cloud emphasis Service lines include cloud, cybersecurity, data and voice solutions. Leverage current emphasis on security and modern infrastructure to upsell managed security services, cloud migrations, and disaster recovery offerings to existing clients.

Advisory credibility An advisory board with diverse CEOs adds credibility for enterprise deals. Use thought leadership and board-backed governance as a differentiator in proposals to win bids from risk-averse organizations.

Tech stack alignment Existing tech portfolio includes AWS, Microsoft 365, OpenAI, Shopify, HubSpot and marketing tools. Align sales pitches to connect client needs with these capabilities, highlighting scalable cloud, AI-enabled support, e-commerce, CRM/marketing automation, and collaboration solutions.