Strong regional leader Custom Alarm is a locally owned and operated security provider in Rochester, MN with over 55 years of experience, signaling stability and long-term regional trust that can be leveraged to win more residential and commercial security contracts in Southeast Minnesota.

Award winning culture Consistent recognition as Best Places to Work in Southeast Minnesota for multiple years indicates a strong employee experience, which can translate to higher service quality, lower churn, and easier recruitment of skilled installers and technicians to scale sales efforts.

Diverse offerings Portfolio spans fire alarms, intrusion, video monitoring, and access control for residential and commercial customers, enabling cross-sell opportunities and bundled security solutions for existing clients and new markets.

Growth signals Presence on SDM 100 lists and top 100 system integrators reflects recognized market position and expansion momentum, providing credibility when approaching mid-market and commercial prospects seeking proven security partners.

Revenue scale Reported revenue between 25M and 50M with a 51-200 employee base suggests mid-market alignment, offering a sweet spot for enterprise-grade security deployments, maintenance contracts, and scalable service agreements.