Market Leadership Custom Alarm has established itself as a top system integrator nationally, ranked 48th among the top 100, indicating strong market presence and reputation which can facilitate upselling advanced security solutions and expanding cross-service offerings.

Customer Loyalty With multiple consecutive years recognized as a Best Places to Work in Southeast Minnesota, the company demonstrates high employee satisfaction, translating into consistent, reliable customer service that can be leveraged to build long-term client relationships.

Technological Adoption The company's focus on leveraging innovative technology such as video monitoring, access control, and fire alarm systems positions it well to introduce new smart/security technologies to existing customers who seek integrated or scalable security solutions.

Growth Potential Revenue ranging between 10 to 25 million dollars, coupled with a steady increase in employee count, highlights ongoing growth and opportunities for expanding service offerings, especially in residential and commercial security markets.

Community Trust Being a locally operated, community-focused company with over 55 years of experience provides a solid trust foundation, which could be attractive to clients looking for personalized service with local expertise, opening doors for targeted regional sales campaigns.