Local Leadership A locally owned and operated security provider with deep regional roots in Rochester, MN and a strong community focus. This suggests a sales approach that emphasizes personalized service, local compliance, and rapid on-site support to win trust from nearby commercial properties and residential developers.

Experience & Scope Over 55 years in fire alarm, intrusion, video monitoring, and access control for residential and commercial customers indicate a comprehensive security portfolio. This opens opportunities to cross-sell integrated systems, upgrades to newer platforms, and scalable solutions for growing mid-market clients and multi-site facilities.

Recognition Signals Multiple recent accolades including Best Places to Work in Southeast Minnesota and SDM Top 100/SDM 100 listings reinforce credibility with potential customers and employees. Use awards in outreach to enterprise and municipal accounts seeking proven, reputable partners with strong customer service records.

Growth & Capacity Revenue in the 25M-50M range with a mid-sized employee base positions Custom Alarm as a capable partner for mid-market security deployments, ongoing service contracts, and managed monitoring. Propose managed services, extended maintenance agreements, and scalable monitoring packages to expand wallet share.

Tech-Driven Value Utilizes a mix of technology tools (OpenAI, LiveChat, analytics, CAD/BIM software, and marketing automation). This signals readiness for high-efficiency project delivery, remote monitoring capabilities, and data-driven security assessments—offer data analytics, alert optimization, and AI-assisted security planning to enterprise clients.