Strong Local Reputation Custom Alarm's long-standing presence in Rochester, MN, and consistent recognition as one of the Best Places to Work suggest high employee satisfaction and community trust, creating opportunities for local business collaborations and community-focused security solutions.

Award-Winning Performance The company's repeated accolades for installation excellence and industry rankings as a top 100 system integrator indicate a proven track record of quality and technological expertise, appealing to clients seeking reliable and award-winning security integrations.

Expanding Workforce With growth to over 65 employees and a steady recognition as a top employer, Custom Alarm is likely investing in expanding its service offerings and capacity, presenting chances to upsell comprehensive security packages and maintenance services.

Technological Focus Utilizing a modern tech stack—including cloud services, analytics, and live chat—showcases the company's commitment to leveraging advanced technology, providing avenues for introducing new smart security devices and integrated security management solutions.

Market Potential Operating within the $10M-$25M revenue range and competing with national brands, Custom Alarm offers opportunities to target both residential and commercial segments for expanded security solutions, especially by emphasizing its community commitment and personalized service for local clients.