Niche Focus Custom Intercept Solutions specializes in human-to-human face-to-face market research across US and Canadian markets, providing insights from in-the-moment surveys and observational methods, making them an ideal partner for brands seeking authentic, real-world consumer feedback.

Growth Potential With a revenue range of 1 million to 10 million and a small team of 2 to 10 employees, there is significant opportunity to scale operations and expand service offerings to larger clients or new verticals within the face-to-face research segment.

Market Niche Serving industries such as retail, restaurants, and event production, Custom Intercept Solutions can target similar or complementary niche markets, including experiential marketing firms or regional brands looking for on-the-ground consumer insights.

Tech Stack Utilizing common web analytics and content management tools like Google Analytics, Google Tag Manager, and Apache servers suggests opportunities to enhance digital engagement strategies or integrate advanced data analytics for better client reporting and lead generation.

Partner Landscape Compared to larger competitors such as Market Strategies and Decision Analyst, Custom Intercept can position itself as a specialized, agile provider with a focus on authentic human insights, appealing to midsize brands and regional players seeking personalized research solutions.