Small but global Custom Power Products operates with a lean team (2-10 employees) yet emphasizes global reach and experience across seven continents, indicating a scalable, high-mix, low-volume sales approach that can be leveraged to target diverse markets and OEM partnerships.

Niche leadership The company specializes in power generation switchgear and power distribution controls with a long track record since 1987, presenting an opportunity to position CPP as a trusted supplier for reliability-focused projects in utilities, agriculture, and industrial sectors seeking customized control solutions.

Mid-market opportunity Reported revenue in the 1M–10M range places CPP in the mid-market segment, suggesting potential cross-sell/upsell opportunities with distributors and system integrators serving mid-size industrial installations that require tailored electrical equipment and controls.

Tech stack insights Current tech usage includes PHP, jQuery, and basic hosting infrastructure, indicating room to modernize digital assets and offer digital integration services, remote monitoring readiness, or enhanced e-commerce/quotation tooling for faster customer quotes.

Strategic partnerships With a mission to design solutions for evolving industry demands and a global service footprint, CPP can pursue partnerships with larger equipment manufacturers, OEMs, and service providers to embed CPP switchgear and control solutions into broader energy and infrastructure projects.