Targeted Industry Focus Custom Resins operates within the plastics manufacturing industry, providing opportunities to develop partnerships with organizations seeking specialty resin solutions for various applications.

Growth Potential With annual revenues between one and ten million dollars and a relatively small team, the company may be in a growth or expansion phase, presenting potential for supply chain scaling and customized services.

Technology Usage Utilizing tools like DreamWeaver, jQuery, and Google Analytics indicates a focus on digital engagement and data-driven decision-making, opening avenues for digital marketing and e-commerce solutions.

Competitive Landscape While smaller than industry giants like BASF and SABIC, Custom Resins can position itself as a niche or specialized supplier, emphasizing agility and tailored solutions to stand out in a competitive market.

Potential Strategic Alliances Given its location in Michigan and the proximity to major manufacturing hubs, there are opportunities for strategic alliances or collaborations with local manufacturers and industry players to expand market reach.