In-house advantage Custom Werks Graphics manufactures all custom apparel and promotional items in-house, enabling faster turnaround and direct-to-client pricing. This positions them as a reliable partner for businesses seeking quick scalability on promotional campaigns and branded merchandise with tight timelines.

Mid-market potential With 11-50 employees and annual revenue in the 10–25 million range, they sit between small shops and large suppliers. This suggests upsell opportunities for mid-market clients looking for consistent quality, shorter lead times, and single-source branding across apparel, embroidery, and screen printing.

Comprehensive capabilities Their end-to-end capabilities in screen printing, embroidery, and promotional products indicate a one-stop-shop proposition. Sales outreach can target marketing teams needing cohesive branding across multiple product types, reducing vendor fragmentation.

Direct-to-local-Brand Emphasize the elimination of intermediaries and superior logo integrity as a differentiator for local brands and franchises seeking consistent branding, cost savings, and faster reorders on promotional items and team apparel.

Tech-enabled agility Utilize their modern tech stack and data-informed operations to position them as a scalable partner for larger campaigns. Propose enterprise-grade order management, seamless integrations, and robust compliance to support growing promotional programs.