Insights

Hospitality Focus Target Customer Alliance as a guest feedback intelligence platform for hospitality; potential cross-sell to hotels aiming to centralize reviews, surveys, and experience data for improved reputation and revenue.

Expansion Opportunity Leverage their recent survey launch to position add-on surveys, guest experience analytics, or in-app feedback tools for upsell during onboarding and property rollouts.

Tech Stack Fit Align with their integrations and data workflows (HubSpot, Google Cloud, Elasticsearch) to offer complementary modules such as advanced analytics, AI-driven sentiment, or closed-loop operational workflows.

Financial Footing With revenue in the $1M-$10M range and a current funding round, present scalable, tiered solutions and pilot programs to accelerate adoption across mid-market hotel portfolios.

Growth Velocity Capitalize on their explicit in-app and in-web survey launch by offering rapid time-to-value products, customer success playbooks, and distribution of insights to regional managers and GM teams.

Similar companies to Customer Alliance

Customer Alliance Tech Stack

Customer Alliance uses 8 technology products and services including HubSpot Analytics, Microsoft Clarity, iCIMS, and more. Explore Customer Alliance's tech stack below.

Customer Alliance's Email Address Formats

Customer Alliance uses at least 4 email formats:
Customer Alliance Email FormatsExamplePercentage
First.Last@customer-alliance.comJohn.Doe@customer-alliance.com
63%
FL@customer-alliance.comJD@customer-alliance.com
33%
First@customer-alliance.comJohn@customer-alliance.com
2%
LF@customer-alliance.comDJ@customer-alliance.com
2%

Frequently Asked Questions

What is Customer Alliance's official website and social media links?

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Customer Alliance's official website is customer-alliance.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Customer Alliance generate?

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As of August 2026, Customer Alliance's annual revenue is estimated to be $1M - $10M.

What is Customer Alliance's NAICS code?

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Customer Alliance's NAICS code is 5112 - Software Publishers.

How many employees does Customer Alliance have currently?

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As of August 2026, Customer Alliance has approximately 73 employees across 4 continents, including Europe, North America and Asia. Key team members include Chief Executive Officer: S. S., Ceo Mexico: W. S. and Head Of People: M. S. Explore Customer Alliance's employee directory with LeadIQ.

What industry does Customer Alliance belong to?

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Customer Alliance operates in the Software Development industry.

What technology does Customer Alliance use?

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Customer Alliance's tech stack includes HubSpot Analytics, Microsoft Clarity, iCIMS, Calendly, Google Workspace, Google Cloud, Elasticsearch and Piwik.

What is Customer Alliance's email format?

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Customer Alliance's email format typically follows the pattern of First.Last@customer-alliance.com. Find more Customer Alliance email formats with LeadIQ.

How much funding has Customer Alliance raised to date?

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As of August 2026, Customer Alliance has raised $1M in funding. The last funding round occurred on Feb 15, 2022 for $1M.

When was Customer Alliance founded?

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Customer Alliance was founded in 2009.
Customer Alliance logo

Customer Alliance

Software DevelopmentBerlin, Germany51-200 Employees

Customer Alliance is a software development company that offers a guest feedback intelligence platform for the hospitality industry. The platform aggregates reviews, surveys, and experience data to provide hotels with a centralized source of actionable insights for capturing, understanding, and acting on guest feedback. It is designed to reduce manual work and eliminate guesswork for hotel teams across operations, revenue, and quality, and it integrates with leading hospitality technologies to distribute insights and support improvements across properties. The company is based in Berlin, Germany, at 12 Hausvogteiplatz, and has a workforce of 51 to 200 employees. In 2022 the firm announced the launch of in-app and in-web surveys, and more information is available at https://customer-alliance.com.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $1M

    Customer Alliance has raised a total of $1M of funding over 6 rounds. Their latest funding round was raised on Feb 15, 2022 in the amount of $1M as a Debt Financing.

  • $1M - $10M

    Customer Alliance's revenue is estimated to be in the range of $1M - $10M

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