Insights

Hospitality focus Target hotels and hospitality groups looking to convert guest feedback into actionable improvements. Emphasize the platform’s ability to centralize reviews, surveys, and experience data to drive service quality, operational efficiency, and revenue growth.

In-app survey expansion Leverage the recent launch of in-app and in-web surveys to upsell enhancements, premium survey features, and industry-specific templates for hotel brands seeking richer guest insights and faster closes on feedback loops.

Data integration edge Position as a single source of truth that integrates with leading hospitality tech stacks. Offer integration-enabled pilots with property management, CRM, and distribution platforms to shorten time-to-value and improve decision-making.

SMB to mid-market scalability Use revenue range and team size to target mid-market hotel chains and regional management groups. Highlight scalable pricing and deployment across multiple properties with centralized governance for consistency.

Competitive positioning Differentiate from larger players by focusing on user-friendly adoption for hotel operators, faster actionable insights, and dedicated hospitality-specific support. Propose case studies showing measurable improvements in guest experience and revenue opportunities.

Similar companies to Customer Alliance

Customer Alliance Tech Stack

Customer Alliance uses 8 technology products and services including HubSpot Analytics, Microsoft Clarity, iCIMS, and more. Explore Customer Alliance's tech stack below.

Customer Alliance's Email Address Formats

Customer Alliance uses at least 4 email formats:
Customer Alliance Email FormatsExamplePercentage
First.Last@customer-alliance.comJohn.Doe@customer-alliance.com
63%
FL@customer-alliance.comJD@customer-alliance.com
33%
First@customer-alliance.comJohn@customer-alliance.com
2%
LF@customer-alliance.comDJ@customer-alliance.com
2%

Frequently Asked Questions

What is Customer Alliance's official website and social media links?

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Customer Alliance's official website is customer-alliance.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Customer Alliance generate?

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As of July 2026, Customer Alliance's annual revenue is estimated to be $1M - $10M.

What is Customer Alliance's NAICS code?

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Customer Alliance's NAICS code is 5112 - Software Publishers.

How many employees does Customer Alliance have currently?

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As of July 2026, Customer Alliance has approximately 74 employees across 4 continents, including Europe, Asia and North America. Key team members include Ceo: S. S., Ceo Mexico: W. S. and Head Of People: M. S. Explore Customer Alliance's employee directory with LeadIQ.

What industry does Customer Alliance belong to?

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Customer Alliance operates in the Software Development industry.

What technology does Customer Alliance use?

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Customer Alliance's tech stack includes HubSpot Analytics, Microsoft Clarity, iCIMS, Calendly, Google Workspace, Google Cloud, Elasticsearch and Piwik.

What is Customer Alliance's email format?

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Customer Alliance's email format typically follows the pattern of First.Last@customer-alliance.com. Find more Customer Alliance email formats with LeadIQ.

How much funding has Customer Alliance raised to date?

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As of July 2026, Customer Alliance has raised $1M in funding. The last funding round occurred on Feb 15, 2022 for $1M.

When was Customer Alliance founded?

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Customer Alliance was founded in 2009.
Customer Alliance logo

Customer Alliance

Software DevelopmentBerlin, Germany51-200 Employees

Customer Alliance is a software development company that offers a guest feedback intelligence platform for the hospitality industry. The platform aggregates reviews, surveys, and experience data to provide hotels with a centralized source of actionable insights for capturing, understanding, and acting on guest feedback. It is designed to reduce manual work and eliminate guesswork for hotel teams across operations, revenue, and quality, and it integrates with leading hospitality technologies to distribute insights and support improvements across properties. The company is based in Berlin, Germany, at 12 Hausvogteiplatz, and has a workforce of 51 to 200 employees. In 2022 the firm announced the launch of in-app and in-web surveys, and more information is available at https://customer-alliance.com.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $1M

    Customer Alliance has raised a total of $1M of funding over 6 rounds. Their latest funding round was raised on Feb 15, 2022 in the amount of $1M as a Debt Financing.

  • $1M - $10M

    Customer Alliance's revenue is estimated to be in the range of $1M - $10M

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