Affordability Focus Target utilities and advocacy groups with value propositions centered on maintaining affordable and reliable electricity, highlighting how your solution supports stable pricing and customer protection while navigating regulatory changes.

Policy and Regulation Leverage their mission around restructuring benefits to position offerings that help customers adapt to policy shifts, compliance tracking, and education initiatives that explain impacts on bills and reliability.

Technology Stack Fit Demonstrate compatibility or synergy with their current tech stack (Snowplow, AWS, WordPress, Google Workspace, Mailchimp, etc.) to enable efficient data analytics, marketing automation, and secure collaboration for a small to very small organization.

Fundraising Readiness Since revenue is in a low to mid single-digit million range, present solutions that optimize donor/member engagement, fundraising analytics, and grant reporting to support growth and financial sustainability.

Public Interest Alignment Position offerings that enhance transparency and consumer advocacy capabilities, such as impact reporting, stakeholder communication, and accessibility of information to customers across Wisconsin.