Strategic Partnerships Cybrary has formed strategic partnerships with various companies like Vetsec, TechVets, Carahsoft Technology Corp., and Maven X LLC. Leveraging these partnerships can open up opportunities for collaboration and cross-selling cybersecurity solutions or services to a wider client base.
Market Expansion Having launched The Cybrary Impact Hub and virtual Cybersecurity Community Summit, Cybrary is actively expanding its market presence and engaging with a diverse audience. Exploring participation or sponsorship in these events can facilitate networking and lead generation for sales teams.
Free Access Offering With the introduction of Cybrary Free Access, the company has made premium cybersecurity training content available for free. Utilizing this offering as a lead magnet can attract potential clients interested in upskilling their IT and security professionals, creating sales opportunities for premium services.
Top Talent Acquisition Noted for attracting top talent, Cybrary recently saw its Director, People, Antionette, join Fearless. Keeping an eye on key personnel movements within the industry can provide insights into potential sales leads or partnership opportunities with new ventures or hires.
Financial Stability Despite being a player in the mid-range revenue bracket in the industry, Cybrary's $25M funding and revenue status signify financial stability. Engaging with a financially secure partner like Cybrary offers assurance to potential clients and can instill confidence in choosing their cybersecurity solutions.