Expanding Training Offerings SANS Institute has recently launched specialized security training programs, including Developer Security Training and AI security blueprints, indicating opportunities to cross-sell tailored certifications and advanced courses to organizations seeking to upskill their cybersecurity teams.

Strategic Industry Collaborations The company's partnership with WaterISAC and collaboration with AWS for cybersecurity workforce development suggest potential for joint initiatives and targeted solutions for critical infrastructure and cloud security sectors.

Focus on Emerging Technologies With the release of AI-focused cybersecurity certifications and security blueprints, SANS is positioning itself as a leader in the AI security niche, opening avenues to offer role-based training and certification packages for organizations integrating artificial intelligence.

Government Engagement Hosting events like the Government Security Forum demonstrates SANS's emphasis on government and public sector markets, presenting sales opportunities for compliance, training, and consulting services tailored to critical infrastructure and public agencies.

Large-Scale Workforce Development The collaboration with AWS on cybersecurity skills initiatives shows a focus on large-scale workforce development, enabling sales of bulk training subscriptions, custom corporate training, and ongoing certification programs for enterprise customers expanding their cybersecurity teams.