Lighter Dining Capitalize on the newly launched Lighter Mains section under 800 calories to upsell healthier options in corporate and family dining segments, and target health-conscious diners with bundled meal deals and loyalty offers.

Wine Shop Leverage the French-only online wine shop Côte Uncorked to cross-sell wine pairing experiences, curated events, and delivery subscriptions to high-margin beverage programs for hospitality or retail partners.

World Cup Engagement Utilize the World Cup screenings to create limited-time sponsorships, group bookings, and hospitality packages for corporate clients seeking experiential dining and event-driven promotions.

Seasonal Specials Promote seasonal and limited-time dishes such as Slow-Cooked Lamb Shank and the Dish of the Day offers to drive recurring visits, test menu concepts, and support price-discount strategies for margin-friendly promotions.

Generous January Build a sales play around The Happiest Menu and other value-driven promotions to attract new customers, convert trial diners, and establish long-term loyalties that can be expanded into loyalty programs with corporate partnerships.