Dahl Automotive Employee Directory
Retail Motor VehiclesWisconsin, United States201-500 Employees
Dahl Automotive is a family-owned retail automotive group based in La Crosse, Wisconsin. Founded in 1911, it is one of the oldest auto groups in the United States to remain under continuous family ownership, with operations across Wisconsin and Minnesota. The company operates 14 dealerships, two body shops, two parts and accessory businesses, and an auto museum, and describes its culture as humility-based and servant-led, aiming to positively impact employees and communities. Its business centers on serving customers in the retail motor vehicles market by providing vehicle sales and related services through its regional network. The group expanded in 2023 by acquiring four Stevens Point dealerships, and in 2025 received the Marketer of the Year award at the Ascend Conference, reflecting external recognition of its outreach.
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