Dairy Farmers of Wisconsin

Food and Beverage ServicesWisconsin, United States51-200 Employees

The Dairy Farmers of Wisconsin is a non-profit organization guided by a board of dairy farmers who oversee its marketing and promotional programs. The board, consisting of 25 dairy farmer directors elected for three-year terms, shapes the organization's direction and oversight. Based in Madison, Wisconsin, it operates with a staff of marketing, research, and communications professionals who implement its programs in the market.

Its work targets the dairy farming community that governs the organization and aims to grow demand for Wisconsin milk and dairy products among consumers. In the food and beverage sector, it functions as a farmer-led promotional entity that coordinates marketing and research-driven initiatives to support Wisconsin dairy. In 2026, it participated in a broader educational partnership under the Discover Dairy initiative, involving multiple dairy organizations.

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