Growth through acquisitions Daisy Group has a history of organic and acquisitive growth and now operates multiple brands serving different market segments. This presents opportunities to cross-sell IT services, cloud, security, and connectivity across Daisy Communications, Daisy Corporate Services, and potential carriers/partners within the Group.

Mid to enterprise focus Daisy targets small to medium businesses and mid to enterprise markets with a broad portfolio including Lines & Calls, Mobile, Connectivity, Unified Communications, Business Continuity, Cloud & Hosting, and Security. This breadth supports upsell to comprehensive IT and communications solutions for larger clients.

Strategic partnerships Formerly separate channel businesses now structured for direct customer and indirect partner support, with notable activity around Digital Wholesale Solutions and Allvotec. There is potential to leverage partner networks for co-sell opportunities and expanded channel-driven deals.

Strong tech stack Adoption of modern platforms such as Azure Databricks, GitHub, Microsoft Dynamics, and cloud and security tooling indicates readiness for data-led services, automation, and integrated managed services. Opportunities exist to propose advanced analytics, cloud optimization, and security operations enhancements.

Financial scale and growth potential Revenue is in the high hundreds of millions with a sizable employee base. Targeting larger deals in cloud, security, UCaaS, and managed services across UK and international footprints could unlock upsell and multi-year managed service contracts for steady recurring revenue.