Athlete Endorsements Athlete Endorsements Drive Growth: The brand is backed by elite fighters and has cultivated a movement around protective gear, highlighted by the Jon Jones Effect. This creates opportunities for bulk orders from combat-sports gyms and teams, as well as ambassador programs and co-branded campaigns.

Custom Fit Advantage Customization as a Lead: The core differentiator is custom-fit mouthguards developed with dental professionals for comfort and protection. Partner with dental clinics, sports medicine practices, and athletic programs to drive referrals and bundled offerings with teams, academies, and schools.

Advanced Materials Advanced Materials Partnerships: Collaboration with Sandia National Laboratories signals access to cutting-edge materials and safety testing. Explore licensing or joint development of lighter, stronger mouthguards for professional leagues, manufacturers, and safety-focused programs.

Safety Certifications Safety Certifications as Credibility: Independent testing and CE certification position this gear as safety-first. Target leagues, schools, and insurers that require compliant protective equipment, and emphasize verified performance in procurement conversations.

Multi-Sport Growth Multi-Sport Growth: Serving boxing, MMA, football, basketball, and Jiu-Jitsu, the company can cross-sell to multi-sport teams, schools, and clubs. Focus on expanding distribution to youth and collegiate programs and exploring international markets through events and partnerships.