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Insights

European Market Leader Dance Direct is one of the largest dancewear retailers in Europe, with a strong presence and a track record of dispatching over 140,000 parcels annually. Targeting this market can lead to significant sales opportunities for partnerships and distribution agreements.

Exclusive Brands Portfolio With exclusive brands like Plume and partnerships with renowned manufacturers like Revolution Dancewear, Dance Direct offers a unique range of products not easily found elsewhere. Leveraging the appeal of these exclusive brands can attract customers looking for specialized dancewear.

Affordable High-Quality Products Dance Direct prides itself on offering high-quality dancewear at affordable prices, catering to dancers at all stages of their careers. Emphasizing the value for money proposition can be a key selling point to attract cost-conscious customers without compromising on quality.

Professional Endorsements The association with professional dancers and the extensive testing of products by dancers of the highest calibre provide a strong endorsement for Dance Direct's products. Highlighting these endorsements in marketing and sales efforts can build credibility and trust among customers seeking performance-oriented dancewear.

Growing Dance Community As Dance Direct continues to support dancers of all ages and levels, tapping into the growing dance community can open up avenues for increased sales. By aligning marketing strategies with the aspirations and passion of the dance community, there is potential to capture a larger market share and drive revenue growth.

Similar companies to Dance Direct

Dance Direct Tech Stack

Dance Direct uses 8 technology products and services including Hotjar, Snowplow, RackCache, and more. Explore Dance Direct's tech stack below.

  • Hotjar
    Analytics
  • Snowplow
    Analytics
  • RackCache
    Caching
  • RequireJS
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • Platform.sh
    Platform As A Service
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Dance Direct's Email Address Formats

Dance Direct uses at least 1 format(s):
Dance Direct Email FormatsExamplePercentage
First.Last@dancedirect.comJohn.Doe@dancedirect.com
46%
First@dancedirect.comJohn@dancedirect.com
4%
First.Last@dancedirect.comJohn.Doe@dancedirect.com
46%
First@dancedirect.comJohn@dancedirect.com
4%

Frequently Asked Questions

What is Dance Direct's official website and social media links?

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Dance Direct's official website is dancedirect.com and has social profiles on LinkedIn.

How many employees does Dance Direct have currently?

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As of July 2021, Dance Direct has approximately 51 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Head Choreographer: J. D.European Financial Controller: A. V. V.Md: C. G.. Explore Dance Direct's employee directory with LeadIQ.

What industry does Dance Direct belong to?

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Dance Direct operates in the Retail industry.

What technology does Dance Direct use?

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Dance Direct's tech stack includes HotjarSnowplowRackCacheRequireJSSlickPlatform.shPHPGoogle Tag Manager.

What is Dance Direct's email format?

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Dance Direct's email format typically follows the pattern of . Find more Dance Direct email formats with LeadIQ.

When was Dance Direct founded?

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Dance Direct was founded in 1999.
Dance Direct

Dance Direct

Retail51-200 Employees

Dance Direct has successfully grown from a family run business to become one of the largest dancewear retailers in Europe, dispatching over 140,000 parcels across the world from our UK and French based warehouses every year. Born from the belief that dancewear should be more widely available and affordable, our company was established in 1999 by two ex-professional ballet dancers who wanted to do something to help struggling dancers, allowing them to focus more on their training, and less on finding and funding their kit.

The high quality and value of our products is something which we pride ourselves on, and our ties to the professional dance world means that our products are tried, tested and trusted by dancers of the highest calibre. We provide a fantastic range of dancewear, shoes and accessories from world famous brands such as Bloch, Capezio and our very own exclusive brand, Plume. Working in partnership with Revolution Dancewear – one of the world’s leading costume and dancewear manufacturers – we also boast a huge collection of ready-to-wear costumes for shows and performances, making us a firm favourite with dance teachers and schools.

For the last 15 years, Dance Direct has helped and supported dancers, from children just starting out, to adults in their professional careers. The ever-growing dance community is what inspires us and ignites our passion for providing high quality, affordable dancewear to our customers, enabling dancers to achieve their dreams without worrying about the cost.

Section iconCompany Overview

Founded
1999
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

Section iconFunding & Financials

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