Insights

Expanding Customer Base Dance Direct's long-standing presence in the dancewear retail market and its partnership with professional brands position it as a trusted resource for a broad spectrum of dancers, from beginners to professionals, providing multiple upselling opportunities with high-quality, affordable products.

European Market Leadership As one of the largest dancewear retailers in Europe with global shipping capabilities, there is a significant opportunity to expand sales by promoting exclusive collections and partnering with local dance institutions across the continent.

Digital Engagement Utilizing platforms like Facebook Pixel and reviews tools indicates a focus on digital marketing—leveraging targeted campaigns and customer reviews can boost online conversions and attract new dance studio partnerships.

Acquisition Synergy Having been acquired by Revolution Dancewear, there is potential to cross-promote products and leverage shared distribution channels, expanding sales beyond existing markets and tapping into the US and Canadian dancewear segments.

Product Diversification Offering a mix of popular brands and exclusive lines like Plume, along with a wide range of costumes, creates opportunities to upsell complete dance kits and specialized performance wear to professional institutions and educational dance programs.

Dance Direct Tech Stack

Dance Direct uses 8 technology products and services including Facebook Pixel, Amazon Web Services, Akamai, and more. Explore Dance Direct's tech stack below.

  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Akamai
    Content Delivery Network
  • Element UI
    Javascript Frameworks
  • Moment.js
    Javascript Libraries
  • jQuery Mobile
    Mobile Frameworks
  • Reviews.io
    Online Review Management
  • HSTS
    Security

Dance Direct's Email Address Formats

Dance Direct uses at least 1 format(s):
Dance Direct Email FormatsExamplePercentage
First.Last@dancedirect.comJohn.Doe@dancedirect.com
46%
First@dancedirect.comJohn@dancedirect.com
4%
First.Last@dancedirect.comJohn.Doe@dancedirect.com
46%
First@dancedirect.comJohn@dancedirect.com
4%

Frequently Asked Questions

What is Dance Direct's official website and social media links?

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Dance Direct's official website is dancedirect.com and has social profiles on LinkedIn.

What is Dance Direct's NAICS code?

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Dance Direct's NAICS code is 44-45 - Retail Trade.

How many employees does Dance Direct have currently?

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As of October 2025, Dance Direct has approximately 51 employees across 3 continents, including EuropeAsiaNorth America. Key team members include European Financial Controller: A. V. V.Managing Director Europe: J. L.Warehouse Manager: W. B.. Explore Dance Direct's employee directory with LeadIQ.

What industry does Dance Direct belong to?

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Dance Direct operates in the Retail industry.

What technology does Dance Direct use?

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Dance Direct's tech stack includes Facebook PixelAmazon Web ServicesAkamaiElement UIMoment.jsjQuery MobileReviews.ioHSTS.

What is Dance Direct's email format?

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Dance Direct's email format typically follows the pattern of First.Last@dancedirect.com. Find more Dance Direct email formats with LeadIQ.

When was Dance Direct founded?

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Dance Direct was founded in 1999.
Dance Direct

Dance Direct

Retail51-200 Employees

Dance Direct has successfully grown from a family run business to become one of the largest dancewear retailers in Europe, dispatching over 140,000 parcels across the world from our UK and French based warehouses every year. Born from the belief that dancewear should be more widely available and affordable, our company was established in 1999 by two ex-professional ballet dancers who wanted to do something to help struggling dancers, allowing them to focus more on their training, and less on finding and funding their kit.

The high quality and value of our products is something which we pride ourselves on, and our ties to the professional dance world means that our products are tried, tested and trusted by dancers of the highest calibre. We provide a fantastic range of dancewear, shoes and accessories from world famous brands such as Bloch, Capezio and our very own exclusive brand, Plume. Working in partnership with Revolution Dancewear – one of the world’s leading costume and dancewear manufacturers – we also boast a huge collection of ready-to-wear costumes for shows and performances, making us a firm favourite with dance teachers and schools.

For the last 15 years, Dance Direct has helped and supported dancers, from children just starting out, to adults in their professional careers. The ever-growing dance community is what inspires us and ignites our passion for providing high quality, affordable dancewear to our customers, enabling dancers to achieve their dreams without worrying about the cost.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Dance Direct's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Dance Direct's revenue is estimated to be in the range of $1M$10M

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