Dance Direct Employee Directory

RetailEngland, United Kingdom11-50 Employees

Dance Direct operates as a retail provider of dancewear, shoes, and accessories, offering products from major brands and its own exclusive line. It serves dancers of varying levels by providing a broad range of affordable, high-quality items that support training and performances, including ready-to-wear costumes through a collaboration with Revolution Dancewear. The company positions itself within the dance apparel industry as a large online retailer with established warehouses in the UK and France, delivering a substantial parcel volume worldwide from its Melksham base. Founded in 1999 by two ex-professional ballet dancers, the business originated from a mission to improve access to affordable dance kit for dancers and those beginning their careers, and it has grown to become a prominent European supplier in its sector. A recent development noted in the provided information is the acquisition of Dance Direct by Revolution Dancewear, indicating integration within a broader network of dance apparel distribution.

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