Insights

Expanding Product Range Daraz has recently launched new categories like 'Choice' with over 300,000 budget-friendly products and has held major sales events featuring hundreds of brands and significant discounts. This indicates a growing customer interest in affordable and diverse product offerings, providing opportunities for suppliers and brands looking to expand their reach.

Strategic Partnerships Collaborations with financial institutions like UnionPay and local retailers such as Unity Retail demonstrate Daraz's focus on enhancing payment security and streamlining logistics. These partnerships can be leveraged to promote co-branded financial products or logistics solutions, opening avenues for financial service providers and logistics companies.

Technology Integration Daraz’s investment in advanced technologies including AI, and its use of analytics tools like Power BI indicates a data-driven approach to improving customer experience and operational efficiency. Business development efforts can target tech providers or consultancies seeking to offer integrations or enhancements for e-commerce platforms.

Market Growth Focus Operating across multiple South Asian markets with an active expansion strategy, Daraz is positioned in a rapidly growing e-commerce region with over 500 million consumers. This growth potential suggests significant sales opportunities in logistics, payment solutions, local marketing, and product categories tailored to regional preferences.

Talent and Innovation The launch of its Daraz Future Leaders Programme and continuous event-driven marketing efforts reveal a focus on talent development and brand engagement. Partnering with training providers, creating brand collaborations, or offering innovative solutions could form strategic sales avenues for companies aiming to support Daraz’s ecosystem development.

Daraz Tech Stack

Daraz uses 8 technology products and services including Power BI, Figma, Google Fonts API, and more. Explore Daraz's tech stack below.

  • Power BI
    Business Intelligence
  • Figma
    Design
  • Google Fonts API
    Font Scripts
  • Mercer
    Human Capital Management
  • iSpring
    Loyalty And Gamification
  • LinkedIn
    Online Community Software
  • Linux
    Programming Languages
  • Yoast SEO
    Search Engines

Media & News

Daraz's Email Address Formats

Daraz uses at least 1 format(s):
Daraz Email FormatsExamplePercentage
First.Last@daraz.comJohn.Doe@daraz.com
88%
First.Middle@daraz.comJohn.Michael@daraz.com
6%
Last.First@daraz.comDoe.John@daraz.com
5%
First.MiddleLast@daraz.comJohn.MichaelDoe@daraz.com
1%

Frequently Asked Questions

Where is Daraz's headquarters located?

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Daraz's main headquarters is located at Karachi, Sindh 75500 Pakistan. The company has employees across 6 continents, including AsiaNorth AmericaEurope.

What is Daraz's official website and social media links?

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Daraz's official website is daraz.com and has social profiles on LinkedInCrunchbase.

What is Daraz's NAICS code?

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Daraz's NAICS code is 5112 - Software Publishers.

How many employees does Daraz have currently?

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As of February 2026, Daraz has approximately 13K employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer: R. B.Ceo: T. S.Cpo: G. D.. Explore Daraz's employee directory with LeadIQ.

What industry does Daraz belong to?

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Daraz operates in the Software Development industry.

What technology does Daraz use?

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Daraz's tech stack includes Power BIFigmaGoogle Fonts APIMerceriSpringLinkedInLinuxYoast SEO.

What is Daraz's email format?

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Daraz's email format typically follows the pattern of First.Last@daraz.com. Find more Daraz email formats with LeadIQ.

How much funding has Daraz raised to date?

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As of February 2026, Daraz has raised $56M in funding. The last funding round occurred on Sep 22, 2015 for $56M.

When was Daraz founded?

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Daraz was founded in 2015.

Daraz

Software DevelopmentSindh, Pakistan10001+ Employees

Founded in 2015, Daraz is the leading e-commerce platform in South Asia with operations in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It provides sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of over 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce.

Daraz has consistently invested in building an e-commerce ecosystem in South Asia through advancements in technology, logistics and digital payments. As digital penetration and consumer awareness have surged, the region is now ready for a transformative leap. Leveraging new-age advancements such as AI, Daraz is poised to further enhance the platform’s efficiency to enable a seamless experience for its consumers and sellers. 

Visit https://www.daraz.com/ to learn more.

Section iconCompany Overview

Headquarters
Karachi, Sindh 75500 Pakistan
Website
daraz.com
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
10001+

Section iconFunding & Financials

  • $56M

    Daraz has raised a total of $56M of funding over 1 rounds. Their latest funding round was raised on Sep 22, 2015 in the amount of $56M.

  • $1B$10B

    Daraz's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $56M

    Daraz has raised a total of $56M of funding over 1 rounds. Their latest funding round was raised on Sep 22, 2015 in the amount of $56M.

  • $1B$10B

    Daraz's revenue is estimated to be in the range of $1B$10B

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