What is Data Action's NAICS code?

Data Action's NAICS code is 52 (Finance and Insurance).

Insights

Competitive Landscape DA operates as a specialized core banking and digital platform provider targeting Australia's alternative banking segment, facing direct competition from Ultradata. This dynamic creates opportunities to win deals through modernization, migration services, faster implementations, and differentiated customer experiences for mid-market banks and credit unions exploring replacements.

Sustainability Synergy DA's partnership with Cogo positions it as a sustainability-ready core banking partner, a compelling differentiator as banks and neobanks face ESG reporting pressure. Sales angles include offering carbon footprint tracking dashboards, regulatory reporting support, and seamless data integration within DA's digital platforms to win sustainability-conscious clients and cross-sell to existing customers.

Acquisition Advantage Vencora UK's acquisition of DA creates cross-sell and cross-border expansion opportunities. Leverage Vencora's global fintech footprint to introduce DA's core banking and digital solutions to new regions and existing customers, while aligning product roadmaps with broader corporate offerings.

New Market Reach DA's national footprint and client base in customer-owned banks, credit unions, neobanks, and membership organisations enables targeted expansion through modular core banking upgrades, API-led integrations, and faster time-to-value. Position as a modernization partner for less tech-heavy institutions seeking better UX and analytics.

Analytics Focus Power BI and a modern tech stack enable upsell of analytics, dashboards, and decision-support tools; offer managed analytics services, reporting, and risk/compliance dashboards to enhance client value and differentiation.

Similar companies to Data Action

Data Action Tech Stack

Data Action uses 8 technology products and services including Power BI, Microsoft SharePoint, Apple iCloud Mail, and more. Explore Data Action's tech stack below.

Power BI
Business Intelligence
Microsoft SharePoint
Content Management System
Apple iCloud Mail
Email
Amazon Simple Email Service
Email
spin.js
Javascript Frameworks
yepnope.js
Javascript Frameworks
ServiceNow
Miscellaneous
X-XSS-Protection
Security

Media & News

Data Action's Email Address Formats

Data Action uses at least 1 format(s):

Data Action Email Formats	Example	Percentage
FLast@da.com.au	JDoe@da.com.au	68%
FirstLast@da.com.au	JohnDoe@da.com.au	22%
Last@da.com.au	Doe@da.com.au	9%
FMiddleLast@da.com.au	JMichaelDoe@da.com.au	1%

Frequently Asked Questions

Where is Data Action's headquarters located?

Data Action's main headquarters is located at 55 Currie Street Adelaide, South Australia 5000 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Data Action's phone number?

You can contact Data Action's main corporate office by phone at

+61-8-8201-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Data Action's stock symbol?

Data Action is a publicly traded company; the company's stock symbol is CNET.

What is Data Action's official website and social media links?

Data Action's official website is da.com.au and has social profiles on LinkedIn.

What is Data Action's SIC code NAICS code?

Data Action's SIC code is 7372 - Prepackaged Software NAICS code is 52 - Finance and Insurance.

How many employees does Data Action have currently?

As of June 2026, Data Action has approximately 233 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: D. C.Chief Operating Officer: R. M.Head Of Infrastructure & Platforms: D. R.. Explore Data Action's employee directory with LeadIQ.

What industry does Data Action belong to?

Data Action operates in the Financial Services industry.

What technology does Data Action use?

Data Action's tech stack includes Power BIMicrosoft SharePointApple iCloud MailAmazon Simple Email Servicespin.jsyepnope.jsServiceNowX-XSS-Protection.

What is Data Action's email format?

Data Action's email format typically follows the pattern of FLast@da.com.au. Find more Data Action email formats with LeadIQ.

When was Data Action founded?

Data Action was founded in 1986.

Data Action

Q: What is Data Action's official website and social media links?

Data Action's official website is da.com.au. Data Action has social profiles on LinkedIn.

Q: How many employees does Data Action have currently?

Data Action has approximately 233 employees.

Q: What technology does Data Action use?

Data Action's tech stack includes SAP, ServiceNow, ZURB Foundation, Material UI, git.

Financial ServicesSouth Australia, Australia201-500 Employees

Data Action is a specialist software and services provider in the Australian financial services sector, focused on the alternate banking and financial services industry. The company delivers core banking and digital platforms aimed at improving the financial wellbeing of Australians and serves more than a million people daily. With 40 years of experience, Data Action represents over $33 billion in client assets and employs 201-500 staff across its national footprint, including offices in Adelaide, Sydney, Melbourne and Brisbane. Its client base includes customer-owned banks, credit unions, neobanks and financial services membership organisations, and the organization operates with a national service presence. In 2025, Data Action Pty Ltd was acquired by Vencora UK Limited, and industry reporting identifies Data Action as a competitor to Ultradata Australia Pty Ltd in the Australian core banking market.