Expanding SMB Market With an employee size ranging from 51 to 200 and revenue between 1 million to 10 million dollars, Data Alternatives primarily targets small to medium-sized enterprises, presenting an opportunity to tailor solutions for this growing segment.

Industry Diversification Serving clients across multiple sectors including finance, retail, healthcare, government, and technology indicates potential for cross-industry service offerings and customized analytical solutions to meet varied enterprise needs.

Technological Adoption Utilization of Microsoft 365 and GoDaddy suggests openness to cloud and collaboration technologies, which could facilitate upselling advanced data management, security, and cloud integration services.

Financial Growth Potential With current revenues up to 10 million dollars, there is room to expand services that enhance data analytics capabilities, potentially increasing revenue and market share within their target industries.

Competitive Positioning As an employee-owned, privately-held firm, Data Alternatives may offer personalized, flexible services appealing to organizations seeking dedicated and adaptable IT consulting solutions, creating a niche against larger competitors.