Marketing Optimization Leads and digital tracking expansion: Davidson Auto Body already uses Facebook Pixel, which provides a foundation for retargeting and conversion optimization. Recommend a marketing package that adds CRM integration, enhanced website conversion funnels, local SEO, reputation management, and online appointment capture to increase bookings.

Small Biz IT Lean IT support model: With a small team, there is a strong case for affordable managed IT services, including security hardening, regular backups, cloud hosting, and around-the-clock monitoring to minimize downtime and support growth.

Insurance Workflow Insurance workflow opportunities: Serving multiple IL towns suggests potential partnerships with insurers. Propose integrating auto body estimating tools and direct claims workflows to speed approvals and secure more repair work.

Tech Modernization Tech modernization and security: The stack (PHP, jQuery, Apache/OpenResty) can benefit from modernization initiatives, such as upgrading to a modern web framework, applying security patches, implementing a web application firewall, and scalable hosting to support revenue growth.

Regional Growth Regional growth partnerships: Local market expansion can be fueled by targeted local marketing and partnerships with auto dealers, towing networks, and insurance offices to broaden the service funnel across Morris and nearby towns.