Strategic Partnerships There is a clear pattern of Daybreak Health expanding through district and school partnerships (e.g., GSCS and DeKalb District 428). Target similar school districts and educational coalitions to accelerate adoption of teletherapy and on-site mental health programs.

Publicity & Leadership Recent leadership hires and public announcements (president of Orr Fellowship, Chief Medical Officer appointment) suggest a focus on growth, credibility, and program expansion. Leverage these milestones to approach districts with scalable, physician-led mental health solutions.

Product Expansion Daybreak Health emphasizes teletherapy with high accessibility and culturally competent care. Upsell opportunities include expanded telehealth hours, multilingual services, and integration with school health systems and EHRs to streamline referrals.

Technology Enablement Existing tech stack (Google Ads, Tableau, BigQuery, CRM and marketing tools) indicates readiness for data-driven outreach and outcome measurement. Propose joint data dashboards and outcome reporting to school boards to demonstrate ROI.

Geographic Growth Partnership activity spans multiple districts and regions, signaling potential for replicable models in additional districts and states. Focus sales motions on expanding district-wide contracts with scalable implementation teams.