Target Market Small to mid-sized events in Florida with a focus on Tampa Bay area, offering opportunities to upsell to comprehensive planning services for weddings, mitzvahs, anniversaries, and other celebrations.

Premium Positioning Positioned as an exclusive preferred vendor at multiple properties and with strong local vendor relationships, presenting a sales angle around trusted coordination and access to high-quality venues.

Service Expansion Current packages include customization and end-to-end planning support; potential to upsell premium add-ons such as day-of coordination packages, enhanced vendor curation, and destination-style planning for out-of-town clients.

Digital Footprint Small team with a modern tech stack (Wix/WordPress, Google Cloud, Cloud-based tools) enabling scalable lead capture, CRM integration, and targeted marketing to couples planning events in Florida.

Revenue Opportunity Revenue remains under $1M, indicating white-space for growth through expanded marketing to correlate with larger event budgets, cross-sell to corporate events, memorials, and multi-day celebrations.