Insights

Innovation in Audience Insights D/CAL's unique SubMethod leverages subculture-driven insights to create more compelling and timely brand narratives, making it an ideal partner for brands seeking innovative approaches to cultural engagement and consumer connection.

Targeted Service Offerings With a focus on disrupting traditional advertising and enhancing cultural relevance, D/CAL can offer specialized consulting services to brands aiming to strengthen their relevance in the Attention Economy.

Growing Mid-Sized Firm Operating with a team of 11-50 employees and generating up to 25 million dollars in revenue, D/CAL is positioned as an agile, high-impact agency that appeals to brands seeking boutique agency relationships with strategic expertise.

Culturally Driven Strategy D/CAL's approach to uncovering potent insights through cultural subcultures presents an opportunity to expand into partnerships with brands looking to lead in cultural relevance and fast-reactive marketing.

Tech Stack Compatibility Utilizing well-known platforms like Google Workspace, Squarespace, and Google Search Console, D/CAL offers scalable digital solutions, making it a versatile partner for brands seeking integrated marketing and analytics capabilities.

D/CAL Tech Stack

D/CAL uses 5 technology products and services including Squarespace, NSONE, Google Workspace, and more. Explore D/CAL's tech stack below.

  • Squarespace
    Content Management System
  • NSONE
    Domain Name Services
  • Google Workspace
    Email
  • Google Search Console
    Web Analytics
  • GoDaddy
    Web Hosting

Media & News

D/CAL's Email Address Formats

D/CAL uses at least 1 format(s):
D/CAL Email FormatsExamplePercentage
First@dcalagency.comJohn@dcalagency.com
92%
Last@dcalagency.comDoe@dcalagency.com
8%

Frequently Asked Questions

Where is D/CAL's headquarters located?

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D/CAL's main headquarters is located at 500 Griswold Street Detroit, Michigan 48226 United States. The company has employees across 1 continents, including North America.

What is D/CAL's official website and social media links?

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D/CAL's official website is dcalagency.com and has social profiles on LinkedIn.

What is D/CAL's SIC code NAICS code?

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D/CAL's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does D/CAL have currently?

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As of June 2026, D/CAL has approximately 18 employees across 1 continents, including North America. Key team members include Co-Founder / Strategy & Creative: A. J. W.Founding Partner/Advisor: M. L.Managing Director: M. W.. Explore D/CAL's employee directory with LeadIQ.

What industry does D/CAL belong to?

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D/CAL operates in the Advertising Services industry.

What technology does D/CAL use?

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D/CAL's tech stack includes SquarespaceNSONEGoogle WorkspaceGoogle Search ConsoleGoDaddy.

What is D/CAL's email format?

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D/CAL's email format typically follows the pattern of First@dcalagency.com. Find more D/CAL email formats with LeadIQ.

When was D/CAL founded?

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D/CAL was founded in 2018.

D/CAL

Advertising ServicesMichigan, United States11-50 Employees

51% of brand leaders believe their audience insights are too weak to develop bold brand work and 57% say they cannot react quickly enough to cultural moments. Our greatest strength? Our ability to help brand leaders think like Creators to uncover more potent and timely insights through our subculture-driven methodology called the D/CAL SubMethod. Backed by an industry-first subculture advisory board of seven agency outsiders, our approach leads to stickier brand narratives, purpose-built for the ebbs and flows of the Attention Economy. Our approach has led to category disrupting work for: Scotts MiracleGro, Gibson, Detroit Pistons, Wolverine, and others. 
www.dcalagency.com

Section iconCompany Overview

Headquarters
500 Griswold Street Detroit, Michigan 48226 United States
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2018
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    D/CAL's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    D/CAL's revenue is estimated to be in the range of $10M$25M

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