Lab Grown Diamonds De Beers Group's launch of the Lightbox lab grown brand at an affordable fixed price of $800 per carat presents an opportunity to target price-conscious consumers seeking high-quality diamonds.

Sustainable Origins Strategy The new five-year Origins strategy by De Beers Group focusing on enhancing value from mining to retail provides a selling point to environmentally conscious customers looking for ethically sourced jewelry.

Partnership Marketing Campaign Collaborating with Signet Jewelers on a marketing campaign targeting 'zillennials' provides De Beers Group with an opportunity to tap into a younger demographic and expand its customer base.

Expansion to Botswana De Beers Group's expansion of offices and relocation of sales operations to Botswana signifies growth and potential market penetration in a region known for its diamond industry, opening up new sales channels and opportunities.

Exclusive Diamond Brand The launch of Forevermark by De Beers Group, known for its quality assurance and unique marketing positioning, offers a chance to target discerning customers looking for exclusive and timeless diamond jewelry.