Unique Cultural Niche De-Cor specializes in handcrafted artifacts and furnishings from India and neighboring regions, appealing to customers seeking authentic, culturally rich home decor, presenting a unique opportunity for retailers and interior designers focused on ethnic and traditional aesthetics.

Premium Product Offering With a curated collection of reclaimed architectural elements, textiles, and artisanal items, De-Cor targets a high-end market segment willing to invest in distinctive, handcrafted home furnishings, indicating potential for premium sales channels.

Growing Exposure Potential Located in Pasadena with an exclusive showroom and gallery, De-Cor’s boutique setting offers opportunities for partnerships in experiential marketing, pop-up events, and exclusive retail collaborations to expand brand visibility.

Limited Revenue Scale Current revenue under one million dollars suggests opportunities for growth through online expansion, enhanced marketing, and targeted outreach to interior designers and cultural organizations interested in authentic imports.

Tech-Enabled Customer Engagement Utilizing multiple digital tools such as Klaviyo and jQuery indicates openness to digital marketing and e-commerce strategies, providing opportunities to boost online sales and customer loyalty through tailored campaigns.