Small-to-mid shop De Pere Auto Center is a local, small-to-mid sized auto repair and body shop serving De Pere and Green Bay since 1976, suggesting a stable local client base and potential for regional service expansion deals with nearby fleets or partner shops.

Diversified services The business offers auto repair, maintenance, auto body repair, and used car sales, indicating cross-sell opportunities to convert service customers into used car shoppers and to upsell maintenance packages with vehicle purchases.

Revenue scale Current revenue is in the 10–25 million range with 11–50 employees, signaling a solid mid-market footprint where vendor programs, financing options for customers, and SMB-focused account strategies could yield meaningful growth.

Tech stack Utilizes standard SMB tools (iCIMS, Microsoft ASP.NET, Google Maps, jQuery) which implies compatibility with widely adopted dealership and service software; opportunities exist for CRM, marketing automation, and digital lead generation integrations.

Growth potential Longstanding local presence since 1976 and competitive landscape with regional players suggests opportunities in fleet servicing, warranty and insurance partnerships, and expansion initiatives with regional advertising or referral programs.