Digital Marketing Expertise Dealer Authority specializes in automotive digital marketing services including SEO, social media, and PPC, making it a suitable partner for dealerships seeking to enhance their online presence and attract more leads through targeted digital campaigns.
Innovative Advertising Solutions The company's recent launch of Drip Marketing and Facebook advertising solutions indicates a focus on innovative and automated marketing strategies that can be offered as value-added services to clients looking to improve engagement and conversions.
Growth Potential With annual revenue estimated between 10 million and 25 million and a relatively small team, Dealer Authority presents opportunities to upsell advanced digital marketing tools and consulting services to mid-sized dealerships aiming for scalable growth.
Market Positioning Considering its industry peers and competitors with larger teams and revenues, Dealer Authority can differentiate itself by emphasizing personalized service and specialized automotive expertise to win contracts from dealerships seeking dedicated support.
Technology Integration The company's use of advanced web technologies and analytics tools reveals a data-driven approach, suggesting opportunities to sell additional analytics, tracking, and optimization tools to help dealerships measure and improve their marketing ROI.