Digital Marketing Expertise Dealer Authority specializes in comprehensive automotive digital marketing services including SEO, social media, pay-per-click, and consulting, positioning them as a valuable partner for dealerships seeking to enhance their online presence.
Growth Through Innovation The company recently launched Drip Marketing, a targeted Facebook advertising solution, indicating a focus on innovative marketing tactics that could be expanded with additional digital ad offerings.
Market Niche Focus Targeting dealerships lacking in-house resources, Dealer Authority serves a specific segment that relies heavily on outsourced digital marketing, suggesting potential for upselling advanced campaigns and analytics services.
Financial Scale With annual revenues estimated between 10 and 25 million dollars and a lean team of up to 50 employees, the company presents an opportunity for scalable solutions tailored to mid-sized automotive clients.
Competitive Landscape Operating amidst larger rivals with extensive teams and broad service offerings, Dealer Authority can differentiate itself by emphasizing personalized service and specialized automotive expertise, making it an attractive partner for smaller dealerships.