Insights

Strategic Partnerships DealTrak has a history of partnerships and acquisitions in the fintech and auto finance space, including a 2019 acquisition by AutoProtect Group and ongoing collaborations with lenders and insurers. Sales opportunity: position complementary add-ons or enhanced risk/compliance services to existing partners and leverage cross-sell within the AutoProtect ecosystem.

Platform Compliancy Focus The company emphasizes compliant F&I product delivery and a compliance module launch, indicating a priority on regulatory alignment. Sales opportunity: offer advanced compliance tooling, updates, and training services to dealerships and finance houses expanding their product offerings.

Growth Through Tech With a multi-year development trajectory, a next-generation fintech platform, and collaborations with tech partners, DealTrak targets efficiency and integration. Sales opportunity: propose integration-heavy solutions, API partnerships, and data interoperability services to streamline dealer workflows.

Strong Dealer Network The firm highlights long-standing relationships with dealerships and finance houses across the country and a focus on improving efficiency for daily F&I administration. Sales opportunity: identify top dealer groups for enterprise licenses, and offer scalable solutions tailored to high-volume showrooms.

Lean Team, Big Impact Operating with 2-10 employees yet delivering a platform used by thousands of UK showrooms suggests high leverage and potential for channel and partner-led expansion. Sales opportunity: pursue channel partnerships, MSP/VAR models, and co-sell arrangements to accelerate market penetration with minimal direct headcount.

Similar companies to DealTrak

DealTrak Tech Stack

DealTrak uses 8 technology products and services including Hotjar, Amazon Web Services, Wix, and more. Explore DealTrak's tech stack below.

Media & News

DealTrak's Email Address Formats

DealTrak uses at least 3 email formats:
DealTrak Email FormatsExamplePercentage
First.Last@dealtrak.co.ukJohn.Doe@dealtrak.co.uk
85%
First@dealtrak.co.ukJohn@dealtrak.co.uk
10%
FirstLast@dealtrak.co.ukJohnDoe@dealtrak.co.uk
5%

Frequently Asked Questions

What is DealTrak's official website and social media links?

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DealTrak's official website is dealtrak.co.uk and has social profiles on LinkedIn.

How much revenue does DealTrak generate?

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As of August 2026, DealTrak's annual revenue is estimated to be $1M - $10M.

What is DealTrak's NAICS code?

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DealTrak's NAICS code is 5112 - Software Publishers.

How many employees does DealTrak have currently?

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As of August 2026, DealTrak has approximately 8 employees across 1 continents, including Europe. Key team members include Head Of Consumer Credit: N. W., Head Of Business Support: L. M. and Head Of Dealtrak (part Of The Autoprotect Group): M. S. Explore DealTrak's employee directory with LeadIQ.

What industry does DealTrak belong to?

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DealTrak operates in the Software Development industry.

What technology does DealTrak use?

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DealTrak's tech stack includes Hotjar, Amazon Web Services, Wix, Wix eCommerce, Mimecast, Google Cloud, Sentry and ServiceNow.

What is DealTrak's email format?

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DealTrak's email format typically follows the pattern of First.Last@dealtrak.co.uk. Find more DealTrak email formats with LeadIQ.

When was DealTrak founded?

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DealTrak was founded in 2003.
DealTrak logo

DealTrak

Software DevelopmentEngland, United Kingdom2-10 Employees

DealTrak is a software development company based in The Boulevard, Leeds, United Kingdom, employing a small team of 2 to 10 people. The company provides a platform that links motor dealers and finance brokers with hundreds of finance, insurance, data, and other value-added providers, enabling compliant and efficient provision of finance and insurance products to car buyers. The platform acts as a connector between multiple systems and offers a simple interface for daily F&I administration, management and reporting activities. With more than 15 years in operation, DealTrak has established long-standing relationships with dealerships and finance houses across the country and prioritizes service quality and efficiency. The company has undergone corporate activity, including an acquisition by AutoProtect Group in 2019 and recent integrations such as Marshmallow Financial Services Limited joining the platform in 2026, reflecting ongoing development and partnerships.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2003
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    DealTrak's revenue is estimated to be in the range of $1M - $10M

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