Premium Positioning Death Wish Coffee is the top selling Fair Trade and Organic coffee brand in the United States with broad retail reach (over 40,000 stores), presenting an opportunity to upsell premium certifications and expanded shelf space through retailers and distributors.

Category Growth Recent product launches and seasonal limiteds such as White Chocolate Pistachio indicate momentum in flavor innovation and seasonal SKUs that can be leveraged to partner with retailers for exclusive or regional launches and co-branded campaigns.

New Leadership New Chief Marketing Officer appointed in mid-2026 signals potential shifts in marketing partnerships, digital programs, and collaborative campaigns that sales teams can align with for co-marketing deals and channel expansion.

High Engagement Platforms Tech stack includes BigCommerce and NetSuite with marketing attribution tools (Criteo, Hotjar, LinkedIn tag) enabling data-driven promotions and retailer-specific programs; leverage for targeted retailer pitches and performance-based incentives.

Innovative Escalation Power Surge high-caffeine line and recent Expo West debuts show willingness to push product innovation; sales opportunities exist in health/energy channels, convenience retailers, and specialty outlets seeking bold, high-energy coffee offerings.