Expanding Product Portfolio Death Wish Coffee has recently launched Premium Ready-to-Drink Canned Lattes, indicating an opportunity to promote andUpsell similar beverage innovations to retailers and consumers seeking premium coffee options in the growing ready-to-drink segment.

Market Leadership As the top-selling Fair Trade and Organic coffee brand in the US, Death Wish Coffee is well-positioned to attract health-conscious and ethically driven retailers interested in high-demand organic and fair trade products.

Recent New Releases With the launch of the Rise Again collector's box inspired by popular media, there is potential to collaborate on exclusive merchandising and promotional campaigns targeting brand enthusiasts and collectors.

Event Engagements Participation in key industry events like Natural Products Expo West 2026 presents opportunities to establish new B2B partnerships, showcase innovative products, and expand distribution channels in health and specialty coffee markets.

Strong Brand Recognition Being recognized as the world's strongest coffee and holding a prominent market position offers sales teams leverage for co-branding, sponsorships, and initiatives aligned with brand strength to drive new customer acquisition.