Fitness app synergy Capitalize on the Freeletics collaboration to co-develop a product range and joint marketing campaigns for the Indonesian market, leveraging Decathlon's design and manufacturing capabilities and the Freeletics user base to drive trials and build brand affinity.

Private label growth Explore private-label opportunities and exclusive SKUs tailored to local demand, enabling better margins and price competitiveness while leveraging Decathlon's global sourcing and product development expertise.

E-commerce optimization Strengthen online performance by offering data-driven optimization across cart, CMS, and digital marketing, including analytics, CRO, and social media campaigns to boost online conversions and support omnichannel sales with stores.

Indonesia market expansion Develop a sales strategy for growth in Jakarta and beyond, pursuing B2B channels with gyms, clubs, and schools, plus regional distribution partnerships to extend reach and accelerate store-and-ecosystem presence.

Sustainable product focus Position sustainability at the core of product and program development with eco-friendly materials, repair and recycling offerings, and transparent ESG messaging to attract value-conscious customers and differentiate from rivals.