Insights

Expanding Retail Presence Decathlon Malaysia continues to grow its physical store network with the recent opening of its 14th location in Penang Gurney Paragon Mall, indicating strong retail expansion potential and opportunities to introduce new stores in high-traffic shopping centers across Malaysia.

Diverse Product Portfolio With over 5,000 innovative sports products across 60 sports, Decathlon Malaysia targets a wide range of sports enthusiasts, presenting opportunities for partnerships or exclusive product collaborations tailored to local market preferences.

Integrated Wellness Services Offering physiotherapy, sports classes, and health-conscious dining, Decathlon Malaysia leverages its role as a wellness center, opening avenues to cross-sell health and fitness services or develop integrated sports and wellness packages for customers.

Strong Local Market Position While a relatively new entrant since 2016, Decathlon Malaysia’s growing footprint and established brand presence present opportunities to upsell advanced sports equipment, specialized gear, or premium services to loyal, passionate sports consumers.

Technology and Engagement Utilizing a modern tech stack including retail Rocket and Freshchat, Decathlon Malaysia emphasizes customer engagement and digital marketing, creating pathways to develop innovative sales channels, personalized product recommendations, and digital loyalty programs tailored for local consumers.

Decathlon Malaysia Tech Stack

Decathlon Malaysia uses 8 technology products and services including jsDelivr, JSON-LD, Freshchat, and more. Explore Decathlon Malaysia's tech stack below.

  • jsDelivr
    Content Delivery Network
  • JSON-LD
    Javascript Frameworks
  • Freshchat
    Live Chat
  • Amazon ALB
    Load Balancers
  • Retail Rocket
    Personalization
  • Bootstrap
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Apache
    Web Servers

Media & News

Decathlon Malaysia's Email Address Formats

Decathlon Malaysia uses at least 2 format(s):
Decathlon Malaysia Email FormatsExamplePercentage
First.Last@decathlon.comJohn.Doe@decathlon.com
96%
First.MiddleLast@decathlon.comJohn.MichaelDoe@decathlon.com
2%
First.Middle@decathlon.comJohn.Michael@decathlon.com
1%
Last.First@decathlon.comDoe.John@decathlon.com
1%

Frequently Asked Questions

Where is Decathlon Malaysia's headquarters located?

Minus sign iconPlus sign icon
Decathlon Malaysia's main headquarters is located at Decathlon Malaysia Head Office M2-G-01, 8Trium Tower, Jalan Cempaka SD 12/5, Bandar Sri Damansara, Kuala Lumpur , MY. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Decathlon Malaysia's official website and social media links?

Minus sign iconPlus sign icon
Decathlon Malaysia's official website is decathlon.my and has social profiles on LinkedIn.

What is Decathlon Malaysia's NAICS code?

Minus sign iconPlus sign icon
Decathlon Malaysia's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon Malaysia have currently?

Minus sign iconPlus sign icon
As of October 2025, Decathlon Malaysia has approximately 1K employees across 3 continents, including AsiaEuropeNorth America. Key team members include Head Of Ecommerce: D. O.Decathlon Malaysia Ceo: J. L.Financial Controller (production): M. H.. Explore Decathlon Malaysia's employee directory with LeadIQ.

What industry does Decathlon Malaysia belong to?

Minus sign iconPlus sign icon
Decathlon Malaysia operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon Malaysia use?

Minus sign iconPlus sign icon
Decathlon Malaysia's tech stack includes jsDelivrJSON-LDFreshchatAmazon ALBRetail RocketBootstrapHTTP/3Apache.

What is Decathlon Malaysia's email format?

Minus sign iconPlus sign icon
Decathlon Malaysia's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon Malaysia email formats with LeadIQ.

When was Decathlon Malaysia founded?

Minus sign iconPlus sign icon
Decathlon Malaysia was founded in 1976.
Decathlon Malaysia

Decathlon Malaysia

Sporting Goods ManufacturingMalaysia1001-5000 Employees

Decathlon stands as a prominent global sport brand, recognized as the world's largest sports retailer, driven by its unwavering mission to move people through the wonders of sports. 

Established in 1976, Decathlon has ignited the flame of sporting passion, boasting a widespread presence with over 1,700 stores spanning approximately 70 countries. Decathlon made its debut in Malaysia in 2016. In a recent milestone, Decathlon Malaysia proudly unveiled its 14th store in Penang Gurney Paragon Mall, last June 2023.

With its team of accomplished sportsmen and women, Decathlon is dedicated to providing an unparalleled array of sports products and services to all sports lovers. Beyond an impressive repertoire of over 5,000 innovative products spanning 60 sports, Decathlon Malaysia also embraces its role as a wellness centre. This role extends to supporting sports aficionados throughout their journey—prior, during, and after their sport practice. The repertoire includes enriching offerings such as sports events and classes, a health-conscious restaurant, physiotherapy services, as well as expert guidance and recommendations. Visit the Decathlon Malaysia website to discover more about their offer. 
Embark on this exciting journey by becoming a part of our Decathlon Family today!

Section iconCompany Overview

Headquarters
Decathlon Malaysia Head Office M2-G-01, 8Trium Tower, Jalan Cempaka SD 12/5, Bandar Sri Damansara, Kuala Lumpur , MY
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1976
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Decathlon Malaysia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Decathlon Malaysia's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.