Insights

Diversified Retail Channels Decathlon UK's multi-channel approach, including over 40 brick-and-mortar stores and digital storefronts, provides multiple touchpoints for engaging various customer segments and offers opportunities to upsell through integrated online and offline experiences.

Focus on Accessibility Initiatives like the Back to Sport PE kit and partnerships with Blue Light Card highlight Decathlon's commitment to making sports more accessible, signaling potential cross-selling opportunities with community organizations, educational institutions, and frontline worker programs.

Innovative Product Expansion Recent launches like the electric mountain bike and rapid EV charging stations showcase Decathlon's emphasis on innovative, high-demand outdoor and fitness tech, creating avenues to expand premium product lines and specialized equipment sales.

Strategic Partnerships Collaborations with PureGym, Be.EV, and Work & Co demonstrate Decathlon's active pursuit of strategic partnerships to enhance customer offerings and expand service integrations, presenting opportunities for joint marketing campaigns and bundled solutions.

Digital Enhancement Opportunities With a tech stack featuring advanced tools like Next.js, Svelte, and Zendesk, there is room to further optimize digital engagement and personalized marketing, unlocking higher online conversion rates and increased direct sales from digital channels.

Similar companies to Decathlon UK

Decathlon UK Tech Stack

Decathlon UK uses 8 technology products and services including DBT, Zendesk, Next.js, and more. Explore Decathlon UK's tech stack below.

DBT
Continuous Integration
Zendesk
Documentation Tools
Next.js
Javascript Frameworks
Svelte
Javascript Frameworks
PayPal
Payment Processing
HTML
Programming Languages
Adobe Creative Suite
Visualisation Software
Nginx
Web Servers

Media & News

Decathlon UK's Email Address Formats

Decathlon UK uses at least 2 format(s):

Decathlon UK Email Formats	Example	Percentage
First.Last@decathlon.com	John.Doe@decathlon.com	96%
First.MiddleLast@decathlon.com	John.MichaelDoe@decathlon.com	2%
First.Middle@decathlon.com	John.Michael@decathlon.com	1%
Last.First@decathlon.com	Doe.John@decathlon.com	1%
First.Last@decathlon.co.uk	John.Doe@decathlon.co.uk	92%
First.L@decathlon.co.uk	John.D@decathlon.co.uk	8%

Frequently Asked Questions

Where is Decathlon UK's headquarters located?

Decathlon UK's main headquarters is located at Surrey Quays Road, London, Greater London SE16 2XU, GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Decathlon UK's phone number?

You can contact Decathlon UK's main corporate office by phone at

+44-20-7394-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Decathlon UK's official website and social media links?

Decathlon UK's official website is decathlon.co.uk and has social profiles on LinkedIn.

What is Decathlon UK's NAICS code?

Decathlon UK's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon UK have currently?

As of October 2025, Decathlon UK has approximately 1K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: F. L.Head Of B2b: C. R.Head Of Seo: R. M.. Explore Decathlon UK's employee directory with LeadIQ.

What industry does Decathlon UK belong to?

Decathlon UK operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon UK use?

Decathlon UK's tech stack includes DBTZendeskNext.jsSveltePayPalHTMLAdobe Creative SuiteNginx.

What is Decathlon UK's email format?

Decathlon UK's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon UK email formats with LeadIQ.

When was Decathlon UK founded?

Decathlon UK was founded in 1999.

Decathlon UK

Sporting Goods ManufacturingUnited Kingdom1001-5000 Employees

Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many. 

Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation. 

As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices. 

So, whether you’re a total beginner, or a regular, we’ve got it covered. 

Let’s Play UK.