Niche Market Focus Decision Drivers specializes in client-focused market research services including focus group facilitation, facility management, and concept testing, making it an ideal partner for businesses seeking tailored consumer insights in the product and advertising sectors.
Growing SMB Presence With an annual revenue between one and ten million dollars and a small team of 11 to 50 employees, the company presents an opportunity for scalable solutions that can support their growth in customized research services and technology integration.
Technology Utilization The company's digital infrastructure leverages tools like Google Analytics, MySQL, and PHP, indicating potential for partnership in enhancing their data collection, analysis capabilities, and expanding their online service offerings.
Regional Expansion Potential Located in Bergen County, New Jersey, Decision Drivers serves a concentrated regional market, offering opportunities for sales strategies targeting local or nearby clients looking for high-quality, personalized market research services.
Competitive Positioning As an owner-operated, boutique firm competing with larger consultancies, Decision Drivers can be targeted with niche solutions that emphasize quality, customer service, and specialization in consumer and advertising research to carve out a distinct market advantage.