Event Marketing Leverage Deerhurst’s extensive 40,000 sq ft of flexible event space, year-round attractions, and in-house AV to target corporate groups, conferences, and weddings seeking comprehensive on-site support and venue versatility.

Partnership Expansion Capitalise on recent and ongoing partnerships such as CARTESIAN and local event partners by proposing co-branded experiences, production campaigns, and talent-driven activations to diversify guest experiences and attract new market segments.

Luxury Retreats Position Deerhurst as a premium Muskoka destination for executives and incentive travel by highlighting Lakeside Lodge upgrades, waterfront amenities, and 760-acre year-round activities for curated executive retreats and teambuilding.

Growth Opportunities Target potential acquisition or affiliation interest from regional hospitality brands given ownership changes and growth in the Canadian resort market, emphasizing cross-property collaboration and shared resources to expand footprint.

Sustainability & Community Highlight collaborations with local communities and outdoor trail expansions to appeal to corporate clients prioritizing sustainability and local economic impact, offering community-centric events and responsible tourism packages.